It seems as though every retailer out there has a rewards programme nowadays. This makes sense: one of the best ways that a company can bring back repeat customers is to implement a loyalty perks programme; but what are these systems?
A true loyalty rewards programme is a system in which multiple purchases are rewarded with perks. These perks come in various forms, some of which include cash back, points redeemable at different rewards levels, or discounts. It is a clever scheme, and it makes many customers go back to those retailers time and time again. In essence, a rewards programme keeps customers happy by giving them a little more for their money and helps the store maintain a solid customer base.
Not all rewards programmes are created equal. As a consumer, you should never expect a retailer to give you something for nothing – that is not in their nature. In most cases, the best rewards programmes are those that embody the principle of reciprocity. Traditional rewards programmes would only distribute points to consumers within a certain period of time based on purchases, but today’s most effective programmes go a bit further by offering points for repeat purchase and also brand engagement through social media and other actions.
So many options
Rewards schemes are very popular among online retailers. Thanks to the internet, the retail industry is particularly saturated, so vendors really need to make themselves more attractive to the consumer. This competitive market makes it beneficial to you – as long as you really check the rewards programme out before joining.
There are a number of rewards schemes out there – everything from free delivery of your groceries to free cosmetics from your favourite designer. Some of the programmes even allow you to earn bonus points or cash back when you participate, but those are few and far between. Traditionally, rewards programmes are quite limited, allowing you to use your points or discounts only within their network. However, there are other types of programmes that may offer even more benefits and increased flexibility. Consider Grouptrader – a truly flexible reward system that allows consumers to spend their points on almost anything.
When you join Grouptrader, you’ll get to collect and then spend “GTpoints” at retailers that belong to Grouptrader’s network. Members range from big high street retailers to smaller local stores. You can typically use your Grouptrader card at any retailer that accepts MasterCard, either online or in the store. Not many rewards programmes offer members such flexibility in using their points. To learn more about it, check out Grouptrader’s Wikipedia page.
Because loyalty and rewards programmes are gaining deeper ground with retailers, consumers have a wide variety from which to choose. However, because there are so many programmes out there, retailers must know their consumer and give them exactly what they want – and consumers must choose wisely. With the right rewards scheme, you’ll definitely enjoy the perks of your shopping.Read More